Duolingo also caters to the learners' self-set learning outcomes instead of using the same types of reminders and comments for everybody, represented by Duo as a language coach who "helps you stay motivated" like a personal trainer, as illustrated in Figure 5. Figure 4 illustrates these three and some further personas that Duo can take. the third owl in Figure 4), or he resembles a trophy which cheers for the learners when they have achieved a certain goal (cf. the fifth owl in Figure 4), he is dressed in sports clothes representing a coach who acts as a personal trainer and enables the learners to achieve their self-set goals in the learning process (cf. to the program: for example, Duo is dressed as a university graduate when he explains a difficult language feature (cf.
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